![]() ![]() Rather than competing for a slice of an increasingly shrinking pie – the red ocean strategy – a blue ocean strategy sees a business creating a pie of its own or increasing the size of an existing pie. The blue ocean strategy, on the other hand, involves finding, developing or creating new and uncontested markets. Adopting this strategy involves taking on established forces within a market, and might involve doing something like launching a new soft drink to compete with Coke and Pepsi, or an online auction site as an alternative to eBay. The established red ocean strategy is named after the striking visual metaphor of an ocean that has been stained with the blood of competitors engaged in fierce and violent battle. ![]() The book set out an approach to business that was in sharp contrast to the “red ocean strategy” more traditionally pursued. The concept of the blue ocean strategy was set out in a book of the same name, by W. The phrase “blue ocean strategy” describes a market strategy that differs from the conventional approach of entering an established market and attempting to compete with existing players. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |